Friday, 20 April 2012

Tegan's Evaluation

 In what ways does your media product use, develop or challenge froms and conventions of real media products?



It is difficult to clearly define a thriller as they cross over with many other genres, however the single most characteristic of a thriller is the obvious one, it "thrills" the audience. It has the ability to keep the audience in suspense and in most cases gets the spectators asking questions.  The plots are commonly chilling, the characters are often in a position that puts them at great risk and makes the watcher really want to know what happens next.

It is arguable that there is no set method in producing a thriller. But most thrillers follow one of a few common narrative structures. This is where the narrative structure is made up of three main parts: order and normality, then something happens where disorder and confusion occurs and finally equilibrium is restored, usually by a hero.

Thrillers can be divided into countless categories, i.e., action thrillers, psychological thrillers, military thrillers, spy thrillers, domestic thrillers and the list goes on. In our case, the thriller falls into the psychological thriller category. Although our thriller opening is subtle and doesn’t reveal a lot of information about the film, we still believe that our opening has enigma and suspense. I also believe that the fact our film doesn’t reveal much works to our advantage creating question for the audience and dramatic tension.

Above is a nine segment screen shot of our film sequence. It shows the different settings we have used throughout the film. It also shows our range of different shot distances and shot angles. I am going to discuss some of these shots and explain why they work well and what we could have done better.





This screen grab is a photo of the first shot of our thriller. This shot gives our audience an idea of the setting and allows them to see both characters at once. Giving the audience all the information they need to know at this point. We chose this kind of shot to in order to give the audience some context as well as showing it in an interesting way. This is accompanied by our chilling yet racing diegetic soundtrack which starts right from the start, making our audience sit on the edge of their seats. The exciting music which builds up as the scene goes on, and is parallel to the picture and storyline.

This shot is interesting because it is an interesting angle; a birds eye angle. It also looks like a point of view shot, showing what the character is looking at/for. It also shows the audience the character's desk. We Had to make sure the desk included all the props you should think should be on a desk and in an office to keep with the theme of the office setting.
This shot is the very last shot before our title sequence begins. We decided this shot would be effective because we wanted the draw to close dramatically - blacking out the screen as soon as the draw slams shut. We also accompanied this with a dramatic  diegectic "booming" sound to give it a more striking effect.

How does your media product represent particular social groups?

  
The protagonist in our film is male business man. This is stereotypical as most people would presume that someone who is an office worker or a business person is a man. This is one of the reasons we chose a male to play the part of the protagonist as a male fits the role best as opposed to a female.


As the character is a businessman, with his own office, this can give the audience a good idea of what he earns. This also displays what kind of social class he may be in, middle-class. This can convey to the audience that this is a type of character they can relate to and will be able to empathise with later in the film.

In some respects we went against stereotypes when we chose someone young to perform the part of our male lead, as opposed to someone middle aged. This may break the stereotype of the 'common businessman' but we thought his age would best fit for our 'save the day' type character.


We also broke quite a strong stereotype when choosing our antagonist. We decided to go with a female character. Women are usually and very commonly the victims in thriller films and male characters tend to take the role of the villain. We decided to have a woman for the purpose that it does go against the stereotype and gives our film some edge and uniqueness. We also thought it would fit well with the sub-genre of our film. Where a male character might fit perfectly in an action thriller, we thought a female antagonist would fit with our psychological thriller.
When deciding our female character, we thought our character should be young and roughly the same age as our male character; this is to fit into our storyline. We also decided she should be attractive and smartly dressed and not give away too much emotion in the first part of our film. When decided her costume we thought she should wear a typical young working woman's outfit. This is to not distract away from the character as well as keeping in with the theme of the setting.

What kind of media institution might distribute your media product and why?




When thinking about what kind of media institution would distribute our product I am going to consider a number of important points.
  • What types of distributors are there? What type of company would best suit our film; a large 'world cinema' type company or a smaller individual organisation?
  • What type of thriller have we produced and what type of distributor has worker with similar films?
  • We need to identify the audience. We would need to think about how and where they distribute and weather it would be directed to the right audience.
  • What kind of cinema would we want our film to be shown it?
  • When our film would be released.

I think the best type of distributor would be a fairly small, more independent company. However it can't be so independent that no one hears about it, it must do well on the films that it does distribute.

I think our film would start off well in the UK. Perhaps even in one part of England then expanding across Britain? Possibly the south; in London. I think the further expansion out of the UK would be based on how well it does in the UK.
Our thriller is a psychological thriller. It would be a great advantage for our film to be distributed by an institution that produces many our thriller type films. This would be a company such as http://www.newmarketfilms.com/. However this company is an American based company and wouldn’t work for film as we plan for it to be initially shown in Britain.

Establishing the audience is an important factor as it will help identity who would be good for distribution and who will be best for advertising. I will go into more depth for this point in question 4, however i believe that, overall, our target audience would be aged teens and upwards and would be mixed gender. This would mean that advertising and sponsorship would need to be directed towards the younger generation. So the distributor would need to distribute other similar films to ours, so that they would know where to advertise so that our target audience if informed about our film.

The kind of cinema we would want our film to be screened in is a small more independent type cinema. This would be a cinema such as The Duke of York Theatre in Brighton. They screen  a range of independent films and I think our film would fit in well there.

According to research, the best time of the week for a film to be released is on a Wednesday or a Friday. It also appears that the best time of the year is in the summer time, around July. This is what I would recommend we do when we would release our film.

Having considered all these points I have decided on what media institution would be best to distribute our film; Momentum pictures. Momentum Pictures which is also known as Alliance Films UK, is one of the leading independent motion picture distributors in the UK and Ireland. It releases approximately 20 films a year. The company is also owned by Paramount Pictures.



Who would be the audience for your media product?

Firstly I have thought about age. I looked on the bbfc website to compare our film with other films and see the criteria for classification in modern films. I also considered legal issues that need to faced when choosing the certification.
After research and consideration on the website, I think that the best suited rating for our film would be a 12. This means that people from the age 12 and upwards are suited to watch the film. However i believe the age of our audience would stop at around the age of 50. At first I thought that maybe our film could be rated a 15 certificate but after more consideration we thought it should be rated a 12, due to no racist comments and infrequent bad language. There may be some sexual references but nothing 'off the scale'. And there would be limited gory/horror scenes in our film nor would there be any display of drug abuse. I also considered that our film would appeal to a wider audience if the classification age was lower.


I would say the gender of the audience of our film would be mixed gender. This is because the sub-genre for our film is generally watched by both genders equally. Also the characters in the film are a balance of genders.


How did you attract/address your audience? 


The attraction element in our film opening is the anticipation and suspension. It allows our audience to keep asking questions. The suspension comes from being all the information with keep when drawn from the audience. This is known as dramatic tension.

We mad our character a believable one. Creating a familiar and realistic setting to our target audience, this allows a connection to be made between the audience and the main character. This creates more of an effect on the audience and creates a relationship and a connection. We did this by making our characters young adults, the age we expect our audience to be. We also used a familiar setting so our audience can relate further.

I also believe that our film has a unique narrative and that it's different to many other thrillers that have been made. I think that gives it its edge.

What have you learnt about technologies from the process of constructing this product?


Firstly I am going to establish what technologies we used in the processes of making our film opening. And then I am going to look at what I have learnt when using these items. And I'm going to look at what I learnt when using the editing software in our film.

What items of technology did we use in the making of film?
  • HD Camera

HD Camera- In using this I learnt a number of things. I learnt that you have to consider the framing of your shot.You also must consider white balance. This is so the colouring of the shot is correct and doesn't look odd. This must be done before every shot. Another thing to look out for is making sure the shots line up with continuity.




  • Tripod
A Tripod is a fairly straight forward piece of equipment and is pretty easy to use.







  • Tripod Dolly
Dollies are also straight forward.




  • Portable Lights
Portable lights are easy to use but there are thing that need to be taken into consideration. is a stand needed? Are we going to use the three point light system? in some cases we did, but we just mainly used hand held lights.



What Software did we use in the making of the film?
  • Final Cut Pro

This is a screen grab from the programme Final Cut Pro. It was very tricky to use at first but once we got used to it, we found it to be very good and effective for our film.







  • Garage Band
 This is another screen grab, but this is from the programme Garageband. It's similar in the sense that it's fairly tricky to use but once grasped, fairly easy.
 
 
 
 
 
 

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


I feel that I have learnt a lot more since the production of our preliminary task. However I also think that we used what we learnt what we did well in our preliminary, and used them again in our Thriller opening. For example in the preliminary our continuity editing and match on action skills worked really well, so used what we knew we could do well.

We also learnt how to use garage to create extra sound effects and Foley sounds in our preliminary. This helped us with this task in many ways. It meant we could add interesting and effective sound effects. for example when the draw slams shut at the end is accompanied by a loud and effective "booming" sound.


Overall, i believe that I have learnt alot since our preliminary, and have created a piece of work that shows how we have improved with our camera and editing skills.

Ella Evaluation

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1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our production created Ella, the female that stars in our thriller, as a threat by using specific camera work and mise en scene to convey an antagonist. i also believe the non diegetic sound track demostrates to the viewer that she is the antagonist.
Important aspects we also had top consider were:
Costume
Key props 
lighting


 1. Here on our first screen grab, we have an over the shoulder shot of an unknown woman, watching a man walking into what we may assume is his work building. i believe this shot is effective as we can see the woman's face in the mirrors reflection.  This stimulates Enigma, questioning the unknown. Therefore, our first question is raised, who is she? and why is she watching this man?


2. Our second screen grab is from a pan shot of our mystery woman. this is a close up shot, this allows us to still see the womans facial expressions. this is important as we want the audience to see her bland, focused look, so they will know that she is up to something and that she appears to know what she is doing. this again makes the audience think about why she is there? what will she do next?



3. here we have a low angled tilt shot, we did this to explore and achieve a different take and technique. This is also a close up shot, i believe the framing was nicely positioned with this shot. I also think that the ceiling light adds nice lighting to the take. The setting of the office reminds me of the office shots from                                                                                                 .                                                                  the matrix

4. the audience are still not clear on what she is looking for. however the pace of cuts increases, similar to an episode of Luther. In this particular clip the pace is determined by which character is in the shot. if the antagonist is in the shot the pace picks up, creating a panicked tension, however if the camera is on Luther the pace is decreased, yet despite the pace still being fast there is a sense of calm upon Luther. 






5. here we finally have a medium long shot of our protagonist. We can see from his body language that he has forgotten something. Here the audience will be feeling dramatic irony, as we know the woman is in his office and he is now just about top walk back inside and bump into her. This engages the audience as they know something big could potentially happen and they could be just about top find out what the woman was looking for in his office.




6. The big close up shot focuses on the pressing of the lift button, the antagonists only escape. the viewer should be hanging off of the edge of there seats at this point wondering if she will get away or not. the faster cuts add top the pace and does the non diegetic sound.






7. Another example of dramatic irony. we see the antagonist and the protagonist in the same shot. we can all see that the female is there and that she can sop easily get caught however she gets away just in time, the viewer will have a sigh of relief that she got away or will be fuming as he didnt catch her. however, the protagonist isnt aware of anything that has just gone on, he has just come back for his keys.





8. here we have a match on action shot of charlie throwing the keys up and catching them. we decided top do a match on action shot here as the keys are one of our plot point. this means they play a key part in the film. another shot that is the main plot point is to the right, the piece of evidence that the whole film revolves around. 

9. above we have a print screen of our title sequence. we made sure we didnt do anything too fancy and eye catching as the theme of our thriller is fairly bland. therefore we decided to do something similar to Saul Bass whop is famous for title sequences at the begining of films. i believe writing against a plain black background worked really effectively as it isnt too distracting. I also feel that  how our film flows into credits is effective. As the file cabinet bangs closed with rage, it flows into credits and carries the music on.

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2. How does your media product represent particular social groups? 


Throughout the duration of our thriller only two characters care present, Charlie: the protagonist, a young, white, business man. Ella:the antagonist, a young, middle class, white female. Despite only having two characters starring in our thriller, they represent certain social groups, such as class, age, sexual orientation and gender.
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Here is a screen shot taken from our thriller to show Charlies costume. he wears a black suit, this is because he is a business man at work, it also makes him look older. however we didn't want him to appear too smart, so we asked him to wear a plain white under top, this makes the outfit a little more casual and allows him to look as if he is comfortable in his work place and work clothes.
Here we have a screen shot of Ella to show her costume. she wears a white plain blouse, something that you would assume a middle aged woman would wear. She also wears jeans, this is considered casual wear and this is what we were aiming for, the leather jacket also adds to the casual look. Black leather jackets are usually linked to people considered as 'bad' this stereotype is also linked to black as well, this was our aim, to hint to the audience that she is up to no good.
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Social class: A person's social class reflects wealth, income, education, status and power. A person's occupation is generally used to indicate social class.
  • In our thriller, Charlie playing the protagonist, roughly represents a 20 to 30 year old, upper class business man. Charlie, being only 17, meant that we would have to convey the fact that he is portraying an older male through the uses of mise en scene and dialogue. We dressed Charlie in a formal business suit, how you would commonly expect a business man to dress.

  • Ella, playing the antagonist, also roughly represents a 20-30 year old, however, she appears more middle class. She wears day to day common clothes, this includes a leather jacket
Gender
  • Something commonly known within thrillers and within the common stereotype is that the female is to play the ‘damsel in distress role’, weak and vulnerable, despite this we decided to steer away from what is commonly assumed, thus making Ella the threatening female. Her gender is obvious from the beginning due to her appearance that reflects a stereotypical middle aged woman; simply a white collared blouse and jeans. However she is wearing a leather jacket which isn’t considered a girly girl accessory, this could perhaps convey to the audience that she is in fact a tomboy kind of girl. She appears very dominate, in charge and independent when she is present on screen, this is usually associated with manliness, I believe this is a unique twist to our thriller which may result in viewers already asking questions.
  • Charlie’s gender is also very obvious from the beginning, we see him featured in a suit, this makes him appear a business man, we also are told this from other elements of mise en scene, such as the setting being placed in offices.
  • Despite not making there roles stereotypical, we may have been slightly stereotypical because we have put Charlie in the suit. Implying he could be the ‘bread winner’ of this family which is commonly assumed.

Age
  • Despite the actor Charlie only being 17, I believe we successfully achieved the appearance of a 20-30 year old. Body language was key in the filming, for instance him looking relaxed in his work place as if it were a day to day routine. Another key element was costume, in order to create a older more mature sophisticated look Charlie was dressed in a suit, something a 20-30 year old business man would be used to wearing.
  • Given by the way Ella acts, viewers would assume that because she comes across as such a independent character, she is perhaps older and has had a lot more life experience. Her clothing is fairly bland, however we believe this is something a middle ages woman would wear in her spare time. Ella’s body language is also a great pointer to her age, as she looks so passive and calm it shows the audience she knows what she has come to find and looks determined to find it.
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3. what kind of media institution might distribute your media product and why?

Our thriller film would be distributed by a company like ‘Sony’, as it would be a good media institution to distribute our film as they are one of the major distribution companies in the UK industry. Another pro to using them as my distributer is the fact that they produce play station games, i believe this is useful as they are aimed at young people and this is relevant to our demographic.



Other areas worth looking into during film distribution are firstly licence- distributer acquire legal rights to exploit film, which involves sharing profit. Secondly is market- this involves when, what season you plan to release it during and how, this includes prints and advertising, also whether you would like it to be featured at an arthouse or independent which is more of a mainstream route.
Personally our thriller would go down the independate route, which results in eventually producing more copies of our film as it is a high concept release.
To link into our demographic I believe a good exhibitor location I would consider showing our film in is the  Duke of Yorks - in Brighton
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4. Who would be the audience for your media product?

Classification

BBFC GUIDELINES
Theme: Mature themes are acceptable, but their treatment must be suitable for young teenagers.

Language: The use of strong language  must be infrequent. Racist abuse is also of particular concern.

Nudity: Nudity is allowed, but in a sexual context it must be brief and discreet.

Sex: Sexual activity may be implied. Sex references may reflect what is likely to be familiar to most adolescents but should not go beyond what is suitable for them.

Violence: Violence must not dwell on detail. There should be no emphasis on injuries or blood. Sexual violence may only be implied or briefly and discreetly indicated.

Imitable techniques: Dangerous techniques (eg combat, hanging, suicide and self-harming) should not dwell on imitable detail or appear pain or harm free. Easily accessible weapons should not be glamorized.

Horror: Sustained moderate threat and menace are permitted. Occasional gory moments only.

Drugs: Any misuse of drugs must be infrequent and should not be glamorized or instructional.

Discrimination: The film or DVD as a whole must not approve of language or behavior that would offend a person’s religion, colour, gender, sexuality or disability. Aggressive use of this type of language and behavior is unacceptable unless clearly not approved of.
 
Age
For our thriller opening, we decided that the target audience would be both males and females, from the age of 15 to 35 years. We made this decision based  on the fact that we wanted our audience to be able to connect with the main character, and the audience’s age makes this possible. The characters starring may appeal to the younger generation also as they are of similar age, however the film plot will appeal to the 20 onwards generation as it is quite a grown up story line.
 However we did decide that the film would not be suitable for younger viewers due to possible themes of violence and adult language in the later narrative.

Gender
I believe our thriller isn't aimed at any in particular gender as the film compliments both genders. 

Recommended 
The disappearance of Alice Creed: wish an age rating of 18, this movie fits into my selected age group well. I also believe this is something our demographic may enjoy 
because if they liked the fact that at the beginning of our thriller there was no dialogue only a soundtrack that we had created, then they will like this as the opening is the same, no dialogue only a soundtrack and  foleys.









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5. How did you attract/ address your audience?

Despite the fact that our thriller isn’t very action packed and is in fact slow, the suspense makes up for this. However the quick cuts that take place in our thriller are also interesting for a younger demographic as they are fast moving and stimulate enigma. Our thriller is still designed to make the audience think, this is key as the opening gives clues to the rest of the film and potentially key concepts that is crucial in order to understand the following contents of the film.
I asked a few 'young people' for some feedback from our thriller and asked them what they think worked well specifically:
This shows me that our thriller appealed to our younger demographic. 
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6. What have you learnt about technologies from the process of constructing this product? 

I have learnt a great deal within dealing with technologies. such as:

  • Lighting
  • use of a HD camera
  • setting white balance
  • depth of field 
  • framing
  • continuity editing
  • match on action
  • garage band
  • I found using final cut prop the most challenging task as i only have a normal PC at home. However i soon got the hang of it. One technique i learnt on there was inserting text. For our credit scene we had top film pieces of paper on a 'green screen' - a green backdrop that is coloured green that allows you top make that colour transparent, in our case we wanted it black we then overlayed the text using final cut pro.
  • based on my skills using final cut prop i found it easy top do the anamatic.
  • example of our anamatic



















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7.  Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?

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Camera work In our preliminary exercise the areas we scored points on camera work such as close up shots and adding sound work to the short film, for example the phone call scene. I believe we also did well with these few point with our thriller. For example we used a wider range of camera work, from close ups to high- low angles.


i believe we improved on bid close ups, for example at the end of our preliminary task the big close up of tegans face needed top fill the screen more. So to prove that we can improve we did an example of a big close up of a hand. 















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Character representation 
I believe our character choice was of a wider variety in our thriller, and we had access to alot more costumes and props which allowed us top represent the characters in mopre detail.

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Lighting 
we didnt use any lighting on our prelim, only the natural light and normal lights. however on our thriller opening we again didnt use much lighting other than in the lift. we used a high key light so that you could clearly see that the female was in the lift as the male walks past. 





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Editing 
Our preliminary task wasnt hugely instrumental, unlike our final thriller. this is because our skills have been copnstantly broadening and developing throughout our practicals.
i believe our match on action shots also improved.


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